While Canadian Club has not partnered directly with television’s “Mad Men”, it has capitalized on its popularity in the show as the drink of choice by character Don Draper, reported The Globe and Mail April 20, in a story about a boost in sales for the venerable brand of whisky, including a new label that recalls the distiller’s prohibition-era history. Brands get boring,” noted Robert Kozinets, chair of the marketing department at the Schulich School of Business at York University. “What marketing is always looking for is symbolic, emotional appeals, that hit you in the gut.” Read full story.
York officially opens new Osgoode Hall Law School
You’ll have to excuse Ignat Kaneff for briefly getting emotional on the stage at York University Wednesday afternoon, wrote InsideToronto.com April 19. It was a big day for him. First and foremost, the developer and builder was honoured at the official opening of the Ignat Kaneff Building at the University’s Osgoode Hall Law School. The noted philanthropist, who has been named to the Order of Ontario for his contributions to charitable organizations, educational institutions and hospitals, donated $2.5 million towards a $57-million renovation and expansion of the law school. Read full story.
Kobo sprints ahead in the tablet market
Kobo Inc. announced Thursday it will open Kobo-branded shops within 100 WHSmith High Street retail locations in the UK in 2012, joining a growing list of e-based companies expanding into bricks-and-mortar locations, reported the Toronto Star April 19. “It’s been called the boutiquification of online retail,” says Markus Giesler, professor of marketing at Schulich School of Business at York University. Read full story.
York offers free tuition for seniors
Several Toronto universities will waive all or part of your tuition fees if you are over 60 and want to go back to school, reported the Toronto Star‘s moneyville.ca April 19. York University’s deal applies to Canadian citizens or permanent residents whether they are registered in a degree course, as a visiting student or simply auditing a program. Read full story.