A new look for the York University Lions was launched on Aug. 16 with the unveiling of a new logo and brand that will take the Lions into the next era of athletics and recreation at York.
Following a week-long teaser campaign, the Lions unveiled the new logo that features a sleek and fierce-looking lion head in York red.
"This is an exciting time to be a part of the Lion Pride," said Jennifer Myers, executive director of Athletics and Recreation at York. "We have introduced a powerful new look that we think will resonate with our students and the York community as a whole.
"This new logo and identity reflects our passion and commitment to athletics and recreation at York. We believe this brand will connect with students, staff and faculty alike, and with this new look everyone can see themselves as part of the pride."
As part of the logo launch, York University will host #HeartOfALion Day for York students, faculty and staff on Tuesday, Aug. 21 now rescheduled to Wednesday, Aug. 22 due to the poor weather forecast. #HeartOfALion Day is a campus community event that will be held at the York Lions Stadium beginning at 12 p.m. The event will include the unveiling of the new York Lions Stadium scoreboard header, a rebrand campaign video and a showcase of the new fall line of clothing featuring the new logo.
Food trucks will be available on-site for food purchases and the first 500 people in attendance can receive free ice cream by showing their YU-card.
Other launch activities will begin during Orientation Week (Sept. 1 to 9), including supplying all first-year students with a newly branded YU Lions T-shirt on York Orientation Day, a mascot-naming contest, a cross-promotion with the Kahunaverse Street Team, several giveaways and a new fall fashion line with special-edition branded gear.
This is York's first new logo since 2003, when the University changed its name from the Yeomen/Yeowomen to the Lions. For more information on the launch, visit yorkulions.ca.
To RSVP to #HeartOfALion Day, click here.