Detlev Zwick officially assumes the role of interim dean of the Schulich School of Business July 1 after former Dean Dezsö J. Horváth’s 32-year tenure concluded on June 30. Zwick becomes the school’s eighth dean in its 54-year history.
Detlev Zwick
Zwick has been a full-time Schulich faculty member since 2002. He served as director of Schulich’s BBA/iBBA Program from 2013-18 and most recently served as the school’s associate dean of academics since 2018. He also led the school’s rapid transition to online learning in March, following the provincial government’s mandatory closure of all post-secondary college and university campuses.
“Professor Zwick has already demonstrated outstanding leadership in his various roles at Schulich, and I know he will continue to do so as interim dean,” said York University President and Vice-Chancellor Rhonda L. Lenton. “I am very grateful for his willingness to undertake this role, and I look forward to working with him to continue advancing Schulich’s mission in providing world-class business education.”
“I’m honoured to serve as the new dean of the Schulich School of Business,” said Zwick. “I look forward to working with all of our school’s key stakeholders – our students, faculty, staff, alumni, donors and advisors – as we build on the legacy left behind by former Dean Dezsö Horváth and work together to strengthen Schulich’s reputation for excellence in management education.”
In addition to serving as dean of Schulich, Zwick is a member of the York University Senate and currently represents the school on the Senate Executive Committee. He also serves on the Joint Committee on Affirmative Action.
Zwick holds a PhD in marketing from the University of Rhode Island, as well as master’s degrees from the University of Memphis and the University of Cologne/Université de Montpellier. His research explores modern marketing practices and new forms of consumer surveillance, capture and manipulation. It has been published widely in marketing, communication, media culture and sociology journals, as well as in several edited collections.