CAC:LTV

About the Workshop
A deep-dive into CAC:LTV. This is normally a follow-on from either discussion above, typically with a short reminder of startup operations and the importance of these metrics.
In this webinar, we will discuss:

Why CAC:LTV is important
Run through some examples plus a few interesting cases to illustrate nuances
Then we jump into how to calculate CAC via 2 methods (top-down versus bottoms-up / unit sales basis)
And how to calculate LTV via 3 methods (formula, cumulative revenue retention and NPV methods)

About the Presenter:
Phillip is a serial entrepreneur living and working in Toronto. Originally from Lancaster, UK, he holds an MBA from Harvard Business School and a Master's in Engineering from the University of Cambridge, where his graduation thesis focused on the application of machine learning algorithms to financial portfolio optimization.
Phillip specializes in Operations, Data, and Metrics at growth startups. The first company he founded, an oil and gas data analytics company, was funded by Y-Combinator (W15). He has taken startups such as ChefHero from pre-seed to Series B, raised $12 million from international VCs, and launched B2B marketplaces in Kitchener-Waterloo, Toronto, and Chicago. Phillip currently runs inate.ai, a company that uses Artificial Intelligence to automate VC due diligence. He is also an entrepreneur-in-residence at WE ScaleUp.
Tickets: https://www.eventbrite.ca/e/cacltv-tickets-111141910446.