Olympic Mark Protection Overkill: One Step Removed From Official Mark Protection and Two Steps Removed From Standard Trademark Protection
November 14, 2007 by Nadia ConteIn response to a request from the Vancouver Organizing Committee (VANOC) for additional trademark legislation related specifically to the Olympic and Paralympic 2010 Winter Games, the Canadian government proposed Bill C-47, The Olympic and Paralympic Marks Act, which received Royal Assent on June 22, 2007 and is now awaiting its coming into force by the Governor in Council. The legislation’s objective is to target and protect against both the unauthorized use of Olympic trademarks and the consequent destruction of ambush marketers who endeavor to associate their business with Olympic trademarks, without actually becoming official sponsors. While the aim of the legislation to thwart the reduction of sponsorship opportunities may appear to be noble and sound at first, upon closer examination, it is clear that the need for this extra layer of protection is unwarranted in the face of already existing broad protection and definitely not in the public interest.