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Welcome to Marketing Channels. Read this
syllabus carefully before registering and as you start
the course, to be sure the course is what you want and
that you are willing and able to meet the requirements.
These pages form part of the rules you agree to by
staying registered in this course.
THIS SYLLABUS IS NOT
OFFICIAL UNTIL THE FIRST DAY OF CLASSES
(I have not taught
this course in a while and am not likely to teach it for
some time in the future) |
Calendar Description
Marketing Channels Integrates
theory and practice of marketing distribution channels,
concentrating on power and conflict and interrelationships
with strategic planning. Utilizes textbook, recent journal
articles, seminar participation, and cases.
Prerequisite
A grade of C+ or better in Introductory Marketing
Course Director
Professor M Louise Ripley, M.B.A., Ph.D.
Atkinson 268C
lripley@yorku.ca (not by
telephone)
Course Consultation Hours: TBA
Course Time and Location
TBA
Catalogue Number xxxxxx
Organization of the Course
We meet once a week for three hours for twelve
weeks in a traditional classroom, but I do not do a lot of
traditional lecturing. You will be taking responsibility for your learning
as you read the course materials and prepare to be active in
in-class discussion and small group work. Students will work
in groups to complete a project involving studying the topic
in a "real-life" organization; some class time is provided for
group work.
The
Course Kit for this course is only online, and consists of this Course
Syllabus and anything linked from
it. The web pages are colour coded: each course has its own
coloured stripe
down the left side. The Teaching
Policy Pages all have a common stripe; in addition
to the ground rules and information about communicating, grades,
and tests, there is page of frequently asked questions in courses I
teach, and a warranty page that tells you that after completing a course with me you have a life-long invitation to return,
either to ask for help or to give it, or just to chat.
At the top of this page
are links to pages that tell you about my teaching,
research, and service, some more about me, a page of important
other links, and a general alphabetical
index to my website.
Important
Dates and Information
Start Date
xx/xx/xx End
Date xx/xx/xx
Grade
Components Date xx/xx/xx6
Last Day to Drop Without a Grade
xx/xx/xx
Last Day to Enrol Without Permission of the Professor
xx/xx/xx
(Read here why I do
not give permission to enrol after this date or in a class
that is full)
Academic
Fees
Information About Helping Finance Your University Education
Dates
for
Withdrawal and Return of Fees
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Course Readings and Materials In 1999, the required text for this course was Strauss,
Judy and Raymond Frost (1999) Marketing on The Internet:
Principles of On-Line Marketing. Upper Saddle River, New
Jersey: Prentice Hall
| Warning:
Photocopying more than 10% of a
textbook is illegal, and may involve penalties. Do not
duplicate textbooks or obtain these
photocopies. |
Supplementary Reading
Regular reading of a good daily newspaper and some of the
popular business magazines
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| Topics and Readings |
This is a rough outline
from when I taught the course in the fall of 1999
| Week/Date |
Topic |
Readings
Strauss
Chapter |
| 1 |
Introduction -
Yahoo! |
1 |
| 2 |
GVU |
2 |
| 3 |
Relevant
Knowledge |
3 |
| 4 |
Datek |
4 |
| 5 |
RealNetworks |
5 |
| 6 |
PrivNet |
6 |
| 7 |
Amazon |
7 |
| 8 |
Group Work
Week |
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| 9 |
Adjacency |
8 |
| 10 |
In-Class
Test |
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| 11 |
Group
Presentation |
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| 12 |
Group
Presentations |
Project
Due | |
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Getting
Started |
| What You
Will Need To Complete This Course |
| To be registered: unless you are registered
in this section of this course, I cannot grade your work |
Regular access
to a Yorku.ca student (or York employee) email
account:
Click here to activate
We use this for group work
correspondence and it's how I contact you individually |
The
Webpage Learning Units prepared by the professor:
access these at any time; I use no passwords
(there are none for this course at this time) |
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Textbook:
find this at the
York University Bookstore
and
other places |
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Willingness to
participate in class discussion; review the Waving Hand
Exercises
in each week's online materials to prepare for discussion |
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| Time to spend in contact with group members for the
Final Exam Substitute
Project |
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| Course Purpose/Learning
Objectives In addition to
basic teaching objectives that are common to all
courses I teach, in this course I want you to come to understand that Channels is at the heart of
all Marketing.
Expanded Course Description Although in Introductory
Marketing we teach you that the four P's are equally important (and
you know too that there's much more to Marketing than just the four
P's), nevertheless, if the product isn't there in the place for you to
buy it, none of the other P's really matter. In this course we take a
good look at the finer details involved in moving a product (good,
service, idea, experience, etc.) from its producer to its final
consumer. It is the intermediaries in this process on whom we focus
our sights.
A NOTE ABOUT TEAMWORK
Part of the curriculum of Business education is learning to work in
teams; you cannot do the Final Exam Substitute Group Project alone.
Take a look now at the project and be sure that you are willing and
able to commit to it the time and cooperation it requires. It is a
term-long project, and is not to be left until the last week. |
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Evaluation
Summary and Description of Assignments
Effective writing is one of
the most important skills you can acquire in a
university course, and one that you will use in your
education, your career and your life; so too is the
skill of following instructions. All assignments in all
courses I teach require you to write well and to submit
work properly. Read carefully the full instructions on
this web site on Writing
Well for a Better Grade, on
References,
and on Format For Submitting
Work Properly, and check out the
Writing Programmes. Do not assume that because you have
written papers before you have mastered the art; writing
is something we continually work on to improve. Note that you may be asked to make
reference in tests to any assignments and final
projects.
| Assignment
Type
|
%
of Grade |
Due
Date |
Description
(click on link for
further description) |
| Individual
Work |
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| Assignment |
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| Assignment |
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In-Class Test |
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Examples of
past test questions |
| Group
Work |
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| Statement of Intent |
5 marks deducted if
not submitted |
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List of active
group members
Name of Product
Proposed Target Market |
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Group Participation |
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Peer Evaluation at
various times
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Your mark on the
group assignment may be lowered if you are not
pulling your weight in your group |
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Final Exam
Substitute: Group Project |
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Group Project
This is a term-long assignment - do not leave it
until the last week |
The test is taken individually
but all other work in this course is Group Work.
The
Project is a final exam substitute. Tests are only tests,
not final exams.
1999
Group
Project
Decide on a product that you can
purchase either on the Internet or in a traditional retail
channel (a store). Go through the steps of the purchase,
right up to actually obtaining the product. Using what you
have learned from the textbook and your classroom
experience, critique the organization of the Internet
channels versus the traditional retail store channels. Be
sure to cover all aspects of channels.
NOTE: A student's final course
grade is not necessarily confined to a compilation of
marks earned on individual course components. Final
course grades may be adjusted to conform to Programme or
Faculty grades distribution profiles. The average mark in this
course is usually a low B.
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If you took your required
Introductory
Marketing prerequisite some time ago and would like a
review, click here to view the materials I use to teach
Intro on the
Internet |
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Grading, Assignment Submission,
Lateness Penalties and Missed Tests
Grading
The grading scheme for the course conforms to the
9-point grading system used in undergraduate programmes
at York. For a full
description of York grading system see the
York
University Undergraduate Calendar.
Students may take a limited number of courses for degree
credit on an ungraded (pass/fail) basis. For full
information on this option see
Alternative Grading
Option and scroll down to "Grading."
Assignment
Submission To be submitted in
the classroom
Lateness
Penalty/Missed Tests: Proper academic
performance depends on students doing their work not
only well, but on time. Accordingly assignments for
this course must be received on the due date specified
for the assignment. With the exception of the Final
Exam Substitute, you may submit any assignment up to
one week late for a grade of not more than the lowest
mark earned by anyone who handed it in on time. For the Final Exam Substitute, you may hand
it in up to one DAY late with the same arrangement. In
either case, you do not have to request the extension,
just send the late paper to my personal email:
lripley@yorku.ca. Due to large class
sizes, I can no longer make informal arrangements for
exceptions to the lateness penalty or for missing a
test. If you must defer work or miss a test for any
reason, and wish to obtain full credit for it, you
must do it by petitioning for a
Deferred
Standing Agreement. The one exception to this is if
you are registered with the Office for Persons with
Disabilities or a York Counseling Centre, in which case, please contact me directly
as early in the course as possible either in person or
by email at
lripley@yorku.ca.
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About Your Professor
| I'm your
professor, Louise Ripley. Call me "Louise" or address me
as "Dr. Ripley" but just don't call me "Miss" because
where I grew up that's for young girls, old unmarried
ladies, and schoolmarms, or "Mrs. Ripley" because that's
my Mom; I'm happily married but I'm not anyone's "Mrs."
The name Ripley belonged to my labour-union-organizer
father and I carry it proudly. My office is 268C Atkinson.
Email me; I don't answer my phone but I'm always on the
email.
I am a Professor of Marketing and in
Women's Studies, and in Environmental Studies, with a PhD in
Management Studies (major in Marketing) from
University of
Toronto, an MBA in Finance from Loyola University of
Chicago, and a Bachelor's degree
from Shimer, one
of the world's finest (and smallest) liberal arts
undergraduate schools. I worked in Finance and Marketing
Research in Chicago and have taught at York for over
thirty years. Click here to read more
about me professionally and
personally.
I have preached
for more than twenty years about the importance of
combining practice and theory in academic work. In 1994,
I had taught Marketing classes for 12 years talking
about the difficulties of distribution in Canada, the
long distances, the rough roads, but it wasn't until I
had spent 8 hours in the cab of Bernie's Peterbilt
truck, driving on the two-lane Highway 104 from
Antigonish, Nova Scotia to Moncton, New Brunswick that I
REALLY understood what the difficulties of physical
distribution were all about. It's why in every class I
teach, I urge and require students to get out into the
"real" world and find out how academic theories relate
to practice.
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This is the area
where I did my original doctoral work and early
studies. Here is a picture of me on "my" truck,
the 22 wheel, 18,000 kg Peterbilt truck with dump
trailer that my friend Bernie
Landry taught me to drive in Nova Scotia in April
of 1994. |
| It took me an hour
and a half just to learn to turn the wheel the
right way when backing it up with the short
trailer attached (more difficult than the longer
trailer - less room for error). When I
learned how to do it, when I first felt in my gut
instead of just knowing in my head, how it worked,
it was one of the great joys and one of the best
learning experiences of my life. Through all of
that, Bernie never gave up on me; he just kept
saying, "come on, you can do it," and reminding me
gently when I did it wrong, how to do it right.
Bernie stands in my memory as one of the best
teachers I've ever known. |
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IMPORTANT YORK POLICIES |
Academic Honesty and Integrity
York students are required to
maintain high standards of academic integrity and are
subject to the
Senate
Policy on Academic Honesty.
By staying in this course, you agree to abide by these
rules. Students should also review materials on the
Academic Integrity Website.
I expect that all work submitted by
individuals or groups is the work of only that
individual or group, for only this course, not having
been done for any other course in any way, by the
current members or any one else. You are welcome to talk
with anyone you like while preparing for any part of
this course, but what you put together and hand in must
be your own work and original to this course. Violation
of these premises is grounds for prosecution under the
rules of the Faculty and the University.
Read here York's new booklet,
"Beware! Says Who?
Avoiding Plagiarism"
Accommodation Procedures:
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Deferred Standing:
I do not give permission to defer work. If
you feel you must defer work, you must
petition. See
School Policy on Deferred Exams. |
Students with Special Needs
York University is committed to making reasonable
accommodations and adaptations in order to make
equitable the educational experience of students with
special needs and to promote their full integration into
the campus community. If you require special
accommodations, alert the Course
Director as soon as possible. Failure to notify the course director of
your needs in a timely manner may jeopardize the
opportunity to arrange for academic accommodation. Visit the
Counselling Centre
for more information.
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Ethics Review Process
York students are subject to the York
University Policy for the Ethics Review Process for
Research Involving Human Participants. In particular,
students proposing to undertake research which involves
human subjects such as interviewing the director of a
company or government agency or having people complete a
questionnaire, are required to submit an Application
for Ethical Approval of Research Involving Human
Participants at least one month before you plan to begin
the research. If you are in doubt as to whether this
requirement applies to you, contact your Course Director
immediately.
Grade Component Deadline
The course assignment structure and grading scheme (i.e.
kinds and weights of assignments, essays, exams, etc.)
must be announced and be available in writing to
students within the first two weeks of classes. Please see
Important Dates.
Graded Feedback Rule
Under normal circumstances, students should receive some graded feedback worth at
least 15% per cent of the final grade for Fall, Winter or
Summer term, and 30% for full-year courses in the
Fall/Winter term prior to the final date for withdrawal
from a course without receiving a grade, with the following exceptions:
- graduate or upper level undergraduate
courses where course work typically, or at the
instructor's discretion, consists of a single piece of
work and/or is based predominantly or solely on
student presentations;
- practicum courses;
- ungraded courses;
- courses in Faculties where the drop
date occurs within the first three weeks of classes;
- courses which run on a compressed
schedule, e.g.: a course which accomplishes its academic
credits of work at a rate of one credit hour per two
calendar weeks or faster.
Note: Under unusual and/or
unforeseeable circumstances which disrupt the academic
norm, instructors are expected to provide grading schemes
and academic feedback in the spirit of these regulations
as soon as possible.
For more information, see the
Graded Feedback Rule.
Reappraisals
For reappraisal procedures and information, see
http://www.yorku.ca/laps/students/reappraisal.html
Religious Observance Days York University is committed to
respecting the religious beliefs and practices of all
members of the community and making accommodations for
observances of special significance to adherents. Should any
of the dates specified in this syllabus for in-class test or
examination, or for any scheduled lab, practicum, workshop
or other assignment pose a conflict for you, contact the Course
Director within the first three weeks of class. To arrange an
alternative date or time for an examination scheduled in the
formal examination periods (December and April/May),
students must complete an
Online Examination Accommodation Form or pick one up
from the Student Client Services in the Student Services
Centre.
Student Conduct
Students and instructors are expected
to maintain a professional relationship characterized by
courtesy and mutual respect and to refrain from actions
disruptive to such a relationship. It is the responsibility of
the instructor to maintain an appropriate academic
atmosphere in the classroom, and the responsibility of the
student to cooperate in that endeavour. The
instructor is the best person to decide, in the first
instance, whether such an atmosphere is present in the
class. Read the full
Policy on Disruptive and/or Harassing Behaviour.
Twenty Percent (20%) Rule No examination or test worth more than 20% of the final
grade will be given during the last two weeks of classes
in a term, with the exception of classes which regularly
meet Friday evenings or any time on Saturday or Sunday.
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