Frasier is currently in its ninth season on NBC during the prime time on Tuesday nights in North America. In addition, the show is in syndication on various local networks throughout the week, and in many cases airs re-runs daily. The majority of those interviewed are regular prime time viewers, some reschedule their time on Tuesdays to watch fresh, new episodes. All interviewees watch re-runs, including re-runs they have already seen. It appears that Frasier re-runs are scheduled at a time convenient for viewers arriving home in the evening or just before bedtime. The convenience of these time slots may answer why Frasier re-runs are popular.

Asked why he watches re-runs, regular viewer Mark laughs, “even though I’ve seen them a zillion times, they‘re still funny. Sometimes, even more funny!” This comment may suggest that some meaning is conveyed during the initial exposure to the episode, but with repeated viewing, the viewer interprets and generates other meanings for re-runs. When watching re-runs, the viewer might remember the basic story line of that episode, and is given another opportunity to assess other elements of the show - revealing other meanings, or jokes.

In reference to culture, most viewers agree that Frasier creates and reflects high culture. The show creates culture by exposing viewers to the lifestyle of the supposed high-class society, through the elitist lifestyle preferences of Niles and Frasier (i.e.) gourmet food, fine spirits, classical music, tradition high fashion, extensive knowledge of the arts, and scholarship. The show provides cues into how society’s privileged live, and offers a checklist for those striving to achieve this status. In contrast, the show reflects culture by poking fun at high-class idiosyncrasies, through the attitudes of the humble, working class occupied by Martin and Daphne. In addition to mocking the high-class brothers, Martin and Daphne show audiences that the ‘grass is not necessarily greener on the other side,’ and that wholesome values are sometimes more important than social status.