Content Analysis

My content analysis of an episode of the prime-time show "Fraiser" explores how with varying degrees our society identifies with the main themes of the show. By categorizing the topics of conversation in the episode, "Love Bites Dog", I extend Stephan Herrmann's argument that we are not passive viewers but we actively "read" the texts, and argue that our degree of cultural knowledge will determine the satisfaction we derive from the show.

• Episode Synopsis
• Categories and Frequency
• Hypothesis and Conclusions

Mia Fisher
York University
Toronto, Canada