Use this as the model for your Final Exam Substitute Project
While either the old or the new textbook can be helpful to you in learning about the issues in Social Marketing, you are already prepared by virtue of having taken Introductory Marketing or its equivalent, to write a Marketing Plan. A Marketing Plan for a social product is not much different. You may consult the Plan assigned to Intro Marketing students but realize that you are not bound by the space limitations that they are, and realize that you may have to provide explanation and justification for decisions which would be more easily taken for granted in a Plan for a consumer good like toothpaste. 

Parts of a Social Marketing Plan

Executive Summary (Principle Goals and Recommendations)

Table of Contents

Current Social Marketing Situation Profile of Target Adopter Population Review of Social Product Assessment of Alternative Sources    of Target Adopters' Satisfaction Scan of Environment  Demographic Economic  Physical Technical Political/Legal Socio-Cultural (discuss only the ones that directly affect your product)

Opportunities and Threats (Assess Opportunities Provide Contingency Plans For Threats)

Objectives (Specific, Measurable, Attainable)

Social Marketing Strategies  Social Marketing Mix for Target Customers Market Research Targeting Positioning Communication Channels Distribution Channels Publicity

Action Programmes (What? When? Who? How?)

Social Marketing Budget (Consider the issues more than just numbers; you don't need to make up a budget, but you do need to consider and deal with the problems you will face with respect to funding your campaign - where you will get the money and how you will best spend it)

Controls (What controls and methods of measurement will you put in place to ensure that when you are finished, you have done what you set out to do?)