Audience Analysis

METHOD

Due to the nature of the medium, television, it is very rich with information, thus it was necessary for me to separate the respondents of my survey into groups. I felt that it would be most appreciate to get as many respondents to the survey as possible. The way that I went about this was by conducting interviews over the phone and in person with people who watched the show. I also asked people to fill out survey if they did not have time to do it with me, and give it back when they were finished. Using the internt I sent it out through e-mail.

When making the suvery up I divided the questions into categories: section A (link) which deals with demographics. Section B (link) which deals with respondents television viewing habits and Section C which asked questions concerning That 70"s Show. I did this to make the process of tabulating the results at the end easier.