Eastern Canadian Sport and Exercise Psychology Symposium
March 2011, Waterloo, ON, Canada
Social media as a tool for participant recruitment and knowledge translation
Melissa J. Hopwood 1,2, Joseph Baker 1 , Clare MacMahon 2 & Damian Farrow 2,3
1. York University, Toronto, Canada
2. Victoria University, Melbourne, Australia
3. Australian Institute of Sport, Canberra, Australia
The increasing accessibility of the internet, the growing demand for digital information,
and the booming popularity of social networking applications are changing the way
researchers engage with the community. In fields such as sport and exercise psychology
where findings can directly apply to the general population, social media can be
a powerful tool for knowledge translation. Not only can social media be used to communicate
research findings and stimulate discussion, but as demonstrated by the Pathways to
the Podium Research Project, it can also be an effective tool for participant recruitment.
This paper will discuss how an interactive website is being utilized in conjunction
with Facebook, Twitter, and a free-
To cite this presentation:
Hopwood, M.J., Baker, J., MacMahon, C., & Farrow, D. (2011, March). Social media as a tool for participant recruitment and knowledge translation. Eastern Canadian Sport & Exercise Psychology Symposium, Waterloo, Canada.
The Pathways to the Podium Research Project
Publications and Presentations
An investigation of the development of sport expertise
Pathways to the Podium Research Project