The art of advertising persuasion lies within the techniques of understanding, interpretation, form and content of an advertisement. Men and women are approached and persuaded according to specific elements among many other important factors. Some of these elements consist of demographic and pyschographic research as well as, creative form and content elements (concept and design).

The overall creative concept has to encompass many things in one print ad or thirty-second spot. Research and design are combined into a message that not only sells a product to a consumer, but also sells an image to the consumer. People are lured by the seductive world of advertising, not forced. Thus, individuals choose to agree, identify or have some reaction to the ads that are presented to them.

The nodes linked to this home will explore what gives advertising its persuasive power, as well as, understanding how consumers internalize (understand and interpret) our culture of consumption.

Branding and Commodity Fetishism

Different Strokes for Different Folks

The Good Old Fifties

False Symbolism

What Persuades Women

What Persuades Men

The Persuasive Sway of Colour

How we Interpret and Understand Advertisements

Individual Interpretation

Techniques of Interpretation

A Brief Semiotic Analysis of a Sucessful Advertisement

Works Cited